Although many eCommerce entrepreneurs neglect its importance, content marketing is one of the most powerful weapons you can have to win the game in the digital marketing industry. In fact, the popular adage “Content marketing is king” proves true time and again – and a lot of successful marketers can attest to that. Providing high-value information to your audience does not only drive more organic traffic. It is also an incredible strategy in building awareness, reinforcing brand significance, and resonating with your audience.
Read on to learn more about content marketing and how you can utilize it to grow your eCommerce business!
How to Get 10x Boost in Traffic and Sales with Effective eCommerce Content Marketing
What is Content Marketing?
Content marketing involves crafting informative content – be it in the form of blog posts, audio and video materials, or images – that are interesting and relevant for your target audience. It helps generate more leads, strengthen brand trust, and create a long-term relationship with your market. Just imagine how impactful it is that it can drive sales without adhering to the usual “hard sell” approach.
Come to think of this: your prospects are constantly searching for information online. They have problems they want to solve. If your prospects get high-value information from you to address their pain points, then they’re most likely to trust your product as well. Not only that, but your brand also gets to earn their loyalty.
How to Get Started with eCommerce Content Marketing?
1. Select a Form of Content
The fastest way to jumpstart your eCommerce content marketing efforts is to start with one thing. Which type of content and platform do you think your business would work best? It would generally depend on your niche market, product, service, and customer type.
Tip: If you want to opt for creative content that is shareable, an infographic makes a great choice. It combines text and visuals into an eye-catching and engaging material.
2. Perform Keyword Research
Keyword research is very crucial not only for SEO purposes but also in knowing which information would be relevant to your target market. It will tell you exactly what your prospects are looking for online; the types of products they’re interested in. You can use online tools such as Google Keyword Planner, SEMrush, Keywords Everywhere, etc.
Few things you need to keep in mind: search volume (which refers to the average number of monthly searches) and Google competition (especially helpful for blog marketing; it determines your content’s chances of ranking on the search results).
3. Develop Product Guides for Your Customers
Providing in-depth details about the products that you offer is a smart way to convert customers. Educating them about your products builds trust and gives them confidence in your brand. You can publish resources on how to assemble/install, use, or fix the items in your store.
4. Share Stories from Your Customers
Word of mouth is extremely powerful. After, who wouldn’t be enticed by success stories? If you let your prospects know that their peers love your product, half the job is done. They’d instantly feel that they can rely on your brand. Bonus part? Your customers get to create the content for you!
Reach out to your customers and ask for their stories. You can even incentivize this process with a discount or exclusive offers. Positive product reviews always have ways to charm customers. You can also develop blog content focused on this.
5. Promote Your Content Through Link-Building
You can have killer content, but are there enough prospects consuming it? If you really want your eCommerce content marketing to be a success, you don’t only end in publishing the content. You should go all out until the link-building process. Every link shared in other sites means expansion of your reach to their visitors
Perform vertical research in your industry and reach out to other authoritative sites or content creators who you think would see the value in your content. Sharing is the key and creating networks opens the door for a myriad of opportunities.
Content marketing is all about connecting with your customers on a much-elevated level that hard-selling alone won’t be able to achieve. Businesses need to realize its value for when used properly, eCommerce content marketing can be one of the best methods to grow traffic and revenue.
Did you like this article? You might as well want to check out our services! We’re willing to collaborate with eCommerce stores that are looking for ways to scale their business.